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Causeway Bay and Tsim Sha Tsui (1,000-7,000 sq.ft)

Brief

Prince Jewellery & Watch Company is one of the leading high-end watch retailers in Hong Kong. Their showrooms required a new luxurious interior design identity to showcase their unique collection.

Challenge

As Prince is a chain store,the interior design had to be flexible enough to be used in multiple locations around Hong Kong, yet unique enough to stand out from the competition. Careful attention had to be paid to the lighting and layout so that the watches could be shown at their best while giving comfort and privacy to the high-paying customers.

Solution

Krispace created a design guideline for both the interior and exterior of Prince Jewellery & Watch shops that could be adapted to multiple locations. The design used a predominantly white and rich dark wood interior combined with European accents to successfully create a sense of luxury. The interior design has increased both the sales and overall image of Prince, enabling the brand to become a shopping landmark for watch enthusiasts.