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Outdoor Advertising Installation, Causeway Bay
  • Joint Merit Media

Brief

Given the success of the previous collaboration between Joint Merit Media and Krispace, a new architectural project was proposed to create an outdoor advertising installation at a busy intersection in Causeway Bay.

Challenge

Hong Kong is a saturated, highly competitive market for outdoor advertising. In order to make Joint Merit stand out from the surrounding visual clutter, a new and innovative solution was required that was visually compelling, yet required very low maintenance.

Solution

A technological solution was found by using LED technology to wrap the entire exterior of the building in RGB lighting. Although integration of the technology into the fabric of the exterior was daunting, Krispace managed to find and manage the talent required to put it together.

The end result is a huge digital display made up of a large number of LED TV sets, that showcases Joint Merit’s work to the general public and creates a dynamic exterior that can be customized for the seasons or local events. The display was covered by a tailor made, non-reflective glass casing to protect the display, and for ease of maintenance.